AS the economy has less than good for quite sometime now more and more contractors are chasing fewer and fewer construction sales leads. Your usual clients are deferring or delaying jobs you were relying on. Or big jobs are becoming smaller as budgets are trimmed and corners cut. The instinct is to trim costs and hunker down  and so the advertising budget goes out the window. But one think you should not be skimping on is getting yourself a website. Seriously read on.

In this day and age if your business doesn’t have a website it really doesn’t have any credibility at all. Construction businesses have been slow at grasping this and many construction contractors still don’t have their own website. But  this is just not acceptable anymore. How often have clients said ” give me your web address” ?  A website doesn’t have to be sophisticated or fancy – in fact you can think of it as as online business card – and you can probably get one up and running for a lot less than a run of business cards  is going to cost you!

But why do I say that a website is essential for your business? Simple because it puts you way ahead of your opposition who don’t have a website. Say your client goes online and goes to Google and types in “construction contractor New Jersey” – if you don’t have a website they won’t find you will they?  They will find your opposition instead.  Building guys see websites as techie and difficult and expensive but they don’t have to be any of those. Here’s what you need to have an effective website in google.

You need a website which says what you are about and – this is critical – which geographic area you service. Lets say you are construction company in Seattle – you really don’t want sales leads from New York do you? so get yourself a website and build it around what you are and what you do – if you do  projects up to $2 million in the greater Seattle area – say so! This is what is called a “keyword”.

If you want some more ideas – go off to Google’s free keyword tool and type in what your main business is and your geographic idea then look at all the suggestions that Google will come up  these are the terms you should build your website around.

Try googling some of  the terms come up – you may well be surprised at how few results show up! Your site could be at the top of page 1 with hardly any effort at all!

So regardless of how small your advertising budget is – a cheap and simple website focused on your key words are essential for any one  looking for cheap construction sales leads.