Hi and welcome to this new site all about free construction sales leads. The world is changing – you may have read about Web 2.0, blogging, twittering, facebook and all the rest of the things that Gen Y and wounder are into these days. You may think it has nothing to do with you – a construction contractor. But you’d be wrong.
Let me tell you why. The Internet is changing the way people find services – and you as a contractor are in the business of services. Have you noticed recently how few people use the Yellow Pages – or even have a copy? If you were looking for a construction contractor it used to be the first place you looked was the Yellow Pages. But no more – most people under the age of 30 – don’t reach for a cumbersome and heavy pile of newsprint – the reach for their mouse and they “google it”!
The Internet is the New Source of Construction Sales Leads
The good news is that Internet is the single biggest cost reducer for marketing since printing was invented! It costs thousands and thousands of dollars a year to advertise in the Yellow Pages. It can be free to advertise in the great world wide web (if you know what you are doing). Even paying someone could get you more construction sales lead than you dreamed possible – and far better targeted than you ever thought possible.
How does it work? Online there are basically three different ways to find construction marketing leads:
- you can start your own website and rank it well in the search engines using search engine optimization techniques or SEO for short;
- you can start your own website and use a “pay per click” campaign to get search engines such as Google to send you traffic – traffic for which you only pay if they click the ad;
- you can buy leads from construction lead gneration companies – this can be a short-cut short-term but it may cost more than the other options in the longer-term. These certainly won’t be free construction sales leads – but some of the other methods can be.
But you say my leads come from personal recommendations. That’s great – but remember the new generation doesn’t just chat dow nthe pub over a beer (though they still may do so) – they also connect using things such as twitter and facebook – perhaps you need to know a bit about the new social media (as these tools are called) so that you are aware of what is being said about your construction company online and can even add to the conversation.
Until next time!